Why Building Your Own CRM is Risky

Many qualified SMEs in Malaysia consider building their own CRM to get a "perfect fit." However, custom software development often becomes a money pit. The initial quote rarely covers the long-term costs of server maintenance, security patches, and inevitable bug fixes. When your original developer leaves, you are left with a system ("legacy code") that no one knows how to update.

TargetCRM offers a smarter alternative: a powerful low-code CRM platform that is 90% ready out-of-the-box but highly customizable. You get the flexibility to change workflows, add fields, and generate custom reports without writing a single line of code. This drastically reduces your "Time to Value" from months to days.

Furthermore, utilizing a proven platform ensures you benefit from continuous updates. As technology evolves—such as new WhatsApp API integrations or AI features—TargetCRM updates automatically. With a custom build, every new feature requires a new billable project, slowing down your ability to innovate.